Our Team

Kate McGrath
DIRECTOR, MARKETING MANAGEMENT

26 years experience in sales and marketing gives Kate extensive experience to draw upon when it comes to driving business. Her specific focus is in premium brands - developing and maintaining them - and ensuring they are financially viable.

Kate will tell you she feels extremely privileged to have worked on these brands, launching leaders in their product categories including Chanel's Allure in Australia and NZ, eyewear brands like Fendi, Michael Kors and Coach, and Baby Dior. Many of these brands are leading names in cosmetics, fragrance and fashion, making Kate a seasoned marketing professional in the luxury fashion and cosmetic industry.

More recent experience with local and international medical cosmetic and cosmetic surgical practices and products is the natural progression from years in consumer cosmetics, as the same consumer behaviour, key business drivers and need for regulatory compliance applies.

Kate is a financial marketer and brand builder - a strategic thinker with a respect for long term profit and success. She appreciates that successful marketing campaigns must deliver salsas well as profit.

Kate has a degree in Business Studies, major in Marketing and sub major in Advertising Management and various diplomas in Health and Beauty Therapy subjects.

Some of the brands Kate has managed include:
• Chanel Australia - fragrance division
• Guerlain / LVMH fragrance and cosmetics group - skincare, makeup & fragrances
• Christian Dior Ready-to-Wear - sales and marketing
• Juvena Cosmetics - fragrance division [Lanvin, Sally Hanson, Andrea]
• Trimex [Clarins] - media management
• Hammond Advertising - pharmaceutical division
• Schwarzkopf - retail hair care division
• Fendi, Calvin Klein, Coach, Jean-Paul Gaultier, Donna Karan - eyewear
• World Kitchen - corningware, pyrex, corelle
• The Facial Rejuvenation Clinic - Sydney
• Aquamid - consulting to international owners Contura
• Advanced Skin Technology - Aspect, Cosmedics and Results Rx clinical skincare
• Mondeal Aesthetics - Anteis and Contura cosmetic injectables

Kate's key roles include:
• Marketing Management
• New Product Development
• Clinic Marketing
• Sales Management
• Sales Training and Public Relations
• Trade Marketing
• Communications Management - inbound and outbound marketing

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